RENAULT FLUENCE_Viral

VIRAL _ RENAULT FLUENCE New Renault Fluence was introduced to the Czech market as the real limousine, but for the price of Skoda Fabia. To prove that Fluence looks really like a real limousine, we created a two-phase viral campaign based on an idea, that politicians and even a police escorte might be mistaken by Renault Fluence appearance as real limousine...

2012 ZLATA PECKA VIRAL CAMPAIGN „real limousine“ - Renault Fluence

2011 FINALIST PIAF VIRAL CAMPAIGN „real limousine“ - Renault Fluence

Politicians:

Creative Director: Stepan Zalesak; Copywriter: Jan Dvorak; Art Director: Sarka Novotna

Director: Filip Racek; DOP: Dan Vcelis; Producer : Petr Svoboda; Production Manager: Denisa Dastychova

Police escort:

Creative Director: Stepan Zalesak; Copywriter: Filip Vasic; Art Director: Fabio Putzolu; Direrctor: Viktor Taus; Helicam: David Sachl and Stepan Matena

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